6 Simple reasons why you should use your domain for email
I am not sure about you but when you see a small business that does not user their website domain as their email address it grinds my gears.
Why use free service?
Sure its is really easy just to setup a free email that looks like your business, firstname.lastname@example.org or ChipMonkCS@gmail.com.
This way it also syncs with your devices, which is great because the typical emails that your get with hosting are Pop which means if you read the email on your phone it will not be read on your computer or Tablet.
Why should you not use?
I have found some articles on why.
1. @Gmail or @Yahoo Screams ‘Unprofessional!’
If your argument against a custom email address is that Gmail and Yahoo provide perfectly good free ones, consider this: if you were thinking about spending a fair amount of money with a company, which salesperson email would you feel more confident in:
MoonLuv235@gmail.com -Or- email@example.com
Using free email addresses detracts from the value you want to offer your customers. They’re too busy trying to figure out why you didn’t spring for the nominal cost of a custom email address to actually buy from you. And since your competitors all use custom email addresses, that might be the single factor that sends business elsewhere.
You’re right in thinking that an email address shouldn’t validate your credibility, but it does, on some subconscious level. Make sure the impression that potential customers get of your brand isn’t marred by a free email address.
2. You Can Standardize Email Addresses
This is especially important as you grow your staff: when you have your own custom email address, you can use a format for all other email addresses. So maybe you use firstname.lastname@example.org or first[initial]email@example.com. This provides consistency in your business, and customers can easily remember the formula for your company email addresses.
When you use free emails, you’re at the mercy of whatever usernames are still available. If your name is Stan Smith, good luck getting that email without adding all kinds of characters and numbers to the address, like firstname.lastname@example.org!
Tips for Creating Your Custom Email Address
Start with a simple domain name. The shorter, the better. Make sure it’s easy to spell and pronounce.
Decide on a naming convention for all emails for your staff. Typically companies use:
Give each employee the ability to change their password and settings, but maintain administrative rights so that if they leaves the company you can still access and manage their email account.
3. When Someone Leaves Your Company, You Keep Control
What happens when your marketing manager leaves, taking her personal email with her? If she was using it to conduct business for your organization, you won’t be able to access those emails.https://www.bluehost.com/blog/small-business/6-reasons-you-need-a-custom-email-address-9599/
On the other hand, if you set up an account under her name, you can redirect those emails to go to your newly hired marketing manager. Or, you could create a generic email for certain roles, like email@example.com so that the new hire just takes over management of that account. They would just need to change the display name to their own.
4. A Branded Email Does Your Marketing For You
Have you ever seen someone’s email address on a business card and looked up the website because you were curious? That doesn’t happen with free email addresses. But, if you use your domain in your website, you’re getting your brand in front of more eyeballs.
That email address should appear in each employee’s email signature, as well as on business cards and marketing materials. Every place you have that branded email address is one more opportunity to attract new business!
Free email addresses are often long and confusing, and easy user names on these impersonal and generic domains, like@Hotmail and @Gmail are often already taken. In business, it is vital to create the right impression – you need an email address that is both unique and memorable. Using your own domain name makes it easy for others to email you and remember your website.https://www.techstylish.com/2014/06/why-you-need-your-own-domain-email/
6. Most Importantly, Don’t Look Like a Spammer
Authentication is very important because of the amount of spam each of us receives from many free email service providers, such at @Hotmail.com. Say you have a business named “Widgets For You” and have an email address “firstname.lastname@example.org.” How It would be very easy would it be for someone to fake being you by creating an email account “email@example.com?” Because those emails are free, they can be created by anyone. If you are a business, clients may not recognize firstname.lastname@example.org as the same John Smith they order from. They may even think you’re a spammer.https://www.techstylish.com/2014/06/why-you-need-your-own-domain-email/